Open House III
Branding + Identity
Open house is an annual event where FCB Chicago opens its doors to clients, employees, friends and enemies for an evening of lectures, performances, and hor d'oeuvres.
I created the logo mark for the third open house that I like to think added some contrast and dimension to the rest of the visual system. The colors, metallic finishes, and skeletal treatment of the typography pay homage to the John Hancock Center where the agency calls home. Playing off this structural expressionist straight-man, the mark offers an ornamental detail that expresses the idea of 'openness' in the playful intertwining letters and numerals.
We got to see this little mark come to life on posters, stamps, badges, and even some really great enamel pins that were worn proudly on every jacket: denim, leather, and pinstripe.
WITH MO HY
ENAMEL PINS
INVITATIONS
